Serving Dunedin, FL
Custom Jeweler Serving Dunedin, FL
Dunedin customers make the drive north on U.S. 19 or Alt 19 in about fifteen to twenty minutes. The downtown Dunedin crowd mostly comes in for custom work, estate pieces, and Rolex service. We keep everything in house and the Valdes family is behind the counter.
Directions from Dunedin
From Dunedin, head north on U.S. 19 or Alt 19 for about fifteen to twenty minutes. We are at 2338 U.S. Highway 19 in Holiday, on the west side of the highway. Parking lot in front.
15 to 20 minutes north on U.S. 19
Open in Google MapsWhat Dunedin Customers Come In For
- ›Custom jewelry design
- ›Estate and vintage pieces
- ›Rolex and luxury watch service
- ›Stone resetting and remounting
- ›GIA certified diamonds
A Note for Dunedin Customers
Dunedin has a strong arts and small business community, and we see that in the custom work that comes through. Customers bring in sketches, old family stones, or photos and we build from there. If you have something specific in mind, bring in the reference. We will tell you what is possible and what it costs before we start.
Why Dunedin Customers Come to Us
Custom design work from concept to finished piece, done in house. Most Dunedin jewelers send that work out. We do it on site, and you can talk to the person building it.
What We Do
Engagement Rings & Certified Diamonds
GIA certified loose diamonds and ring settings from classic to modern. See the collection.
Repair & Restoration
In-house jewelers handle every repair, including heirloom restoration. Most work finished within the week.
Rolex & Watch Service
Rolex certified service, luxury watch movement work, battery changes, and refinishing.
Buying & Appraisal
We buy diamonds, estate jewelry, watches, and gold. Walk-in appraisals by a GIA Graduate Gemologist.
Family Jeweler Since Day One
Florida Diamond Center has been run by the Valdes family since it opened. Four generations in the jewelry trade, with more than thirty years of combined experience behind the counter and at the bench. Steve Valdes III is here today, same as his father and grandfather before him.
A GIA Graduate Gemologist grades every stone. In-house jewelers handle every repair. Nothing gets shipped out. The family works both sides of the trade, buying and selling, which keeps our pricing at wholesale rather than retail. That is how we have always done it.
Read our full storyReading Before You Stop In
Buying a diamond
A walkthrough of the 4 Cs, setting choices, and what to expect at the counter.
The 4 Cs
Cut, color, clarity, and carat weight, explained plainly.
Rolex authentication
Ten checks we use on any pre-owned Rolex that comes through the door.
Nearby
We see customers from Downtown Dunedin, Pinellas Trail, Honeymoon Island, Caladesi Island State Park, and around Dunedin. Dunedin is in Pinellas County.
Google Reviews
What customers say
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“Helped her find the perfect engagement ring at an attractive price.”
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“Steve, at FL Diamond Center, had just what I needed. He was meticulous, friendly, and efficient.”
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“Cliff at the Florida Diamond Center, I use him for everything. Excellent jeweler and trustworthy.”
Excerpts from our Google reviews. Read the rest on Google.