Serving New Port Richey, FL
Jewelry Store Serving New Port Richey, FL
New Port Richey locals know us well. We are the closest family jeweler for most of West Pasco County, with the store right on U.S. 19 in Holiday just south of the Pasco line. The Valdes family runs the shop. GIA Graduate Gemologist on site, jewelers on site who actually work on your piece.
Directions from New Port Richey
From New Port Richey, head south on U.S. 19 for about five to ten minutes depending on where you start. We are at 2338 U.S. Highway 19 in Holiday on the west side, between Ridge Road and Alt 19. Free parking.
5 to 10 minutes south on U.S. 19
Open in Google MapsWhat New Port Richey Customers Come In For
- ›Free jewelry evaluations
- ›Ring sizing while you wait
- ›Watch battery and strap service
- ›Gold and silver buying
- ›Estate appraisals
A Note for New Port Richey Customers
Many of our New Port Richey customers are longtime regulars going back two or three generations. We buy, sell, repair, and appraise, and estate jewelry moves through the door every week. If you have pieces sitting in a drawer you have never figured out what to do with, walk them in. We will look at them for free.
Why New Port Richey Customers Come to Us
Five minutes down U.S. 19 and you have a full service family jeweler. No appointment, no pressure, and a gemologist who will tell you exactly what a piece is worth.
What We Do
Engagement Rings & Certified Diamonds
GIA certified loose diamonds and ring settings from classic to modern. See the collection.
Repair & Restoration
In-house jewelers handle repairs, including heirloom restoration. Most work finished within the week.
Rolex & Watch Service
Rolex certified service, luxury watch movement work, battery changes, and refinishing.
Buying & Appraisal
We buy diamonds, estate jewelry, watches, and gold. Walk-in appraisals by a GIA Graduate Gemologist.
Family Jeweler Since Day One
Florida Diamond Center has been run by the Valdes family since it opened. Three generations in the jewelry trade, with more than thirty years of combined experience behind the counter and at the bench. Steve Valdes III is here today, same as his father and grandfather before him.
A GIA Graduate Gemologist grades every stone. In-house jewelers handle most of the repair work. The family works both sides of the trade, buying and selling, which keeps our pricing at wholesale rather than retail. That is how we have always done it.
Read our full storyReading Before You Stop In
Buying a diamond
A walkthrough of the 4 Cs, setting choices, and what to expect at the counter.
The 4 Cs
Cut, color, clarity, and carat weight, explained plainly.
Rolex authentication
Ten checks we use on any pre-owned Rolex that comes through the door.
Nearby
We see customers from Sims Park, James E. Grey Preserve, Werner-Boyce Salt Springs State Park, Gulf Harbors, and around New Port Richey. New Port Richey is in Pasco County.
Stop in from New Port Richey.
2338 U.S. Highway 19 N, Holiday, FL 34691
Google Reviews
What customers say
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“Helped her find the perfect engagement ring at an attractive price.”
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“Steve, at FL Diamond Center, had just what I needed. He was meticulous, friendly, and efficient.”
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“Cliff at the Florida Diamond Center, I use him for everything. Excellent jeweler and trustworthy.”
Excerpts from our Google reviews. Read the rest on Google.