Serving St. Petersburg, FL
Jewelry Store Serving St. Petersburg, FL
St. Petersburg is about forty-five minutes south of the shop on U.S. 19. Customers from downtown St. Pete, Kenwood, Shore Acres, and the Pinellas Point neighborhoods drive up for engagement rings, estate selling, and Rolex service. We are a family-owned shop with wholesale pricing, not a chain with corporate markup.
Directions from St. Petersburg
From St. Petersburg, head north on U.S. 19 through Pinellas Park, Largo, and Clearwater. The drive is about forty-five minutes. We are at 2338 U.S. Highway 19 in Holiday on the west side. Parking lot in front.
45 minutes north on U.S. 19
Open in Google MapsWhat St. Petersburg Customers Come In For
- ›Estate jewelry buying and evaluation
- ›Engagement rings at wholesale
- ›Rolex and luxury watch service
- ›GIA formal appraisals
- ›Custom redesign of estate pieces
A Note for St. Petersburg Customers
St. Pete has a growing arts and antique scene, and estate jewelry is part of it. Customers bring in pieces from estate sales, inherited collections, and downsizing parents. We buy what has value, appraise what needs documenting, and restore what is worth keeping. All of that happens at the counter with the family.
Why St. Petersburg Customers Come to Us
Estate jewelry evaluation and buying is a big reason St. Pete customers come up. We pay based on actual gemstone and metal value, not pawn shop lowballing.
What We Do
Engagement Rings & Certified Diamonds
GIA certified loose diamonds and ring settings from classic to modern. See the collection.
Repair & Restoration
In-house jewelers handle repairs, including heirloom restoration. Most work finished within the week.
Rolex & Watch Service
Rolex certified service, luxury watch movement work, battery changes, and refinishing.
Buying & Appraisal
We buy diamonds, estate jewelry, watches, and gold. Walk-in appraisals by a GIA Graduate Gemologist.
Family Jeweler Since Day One
Florida Diamond Center has been run by the Valdes family since it opened. Three generations in the jewelry trade, with more than thirty years of combined experience behind the counter and at the bench. Steve Valdes III is here today, same as his father and grandfather before him.
A GIA Graduate Gemologist grades every stone. In-house jewelers handle most of the repair work. The family works both sides of the trade, buying and selling, which keeps our pricing at wholesale rather than retail. That is how we have always done it.
Read our full storyReading Before You Stop In
Buying a diamond
A walkthrough of the 4 Cs, setting choices, and what to expect at the counter.
The 4 Cs
Cut, color, clarity, and carat weight, explained plainly.
Rolex authentication
Ten checks we use on any pre-owned Rolex that comes through the door.
Nearby
We see customers from Downtown St. Pete, The Sundial, Shore Acres, Kenwood, Tropicana Field area, and around St. Petersburg. St. Petersburg is in Pinellas County.
Stop in from St. Petersburg.
2338 U.S. Highway 19 N, Holiday, FL 34691
Google Reviews
What customers say
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“Helped her find the perfect engagement ring at an attractive price.”
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“Steve, at FL Diamond Center, had just what I needed. He was meticulous, friendly, and efficient.”
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“Cliff at the Florida Diamond Center, I use him for everything. Excellent jeweler and trustworthy.”
Excerpts from our Google reviews. Read the rest on Google.